Southern Steer Butcher names Ninjacue its first brand ambassador

By AI, Created 1:51 PM UTC, May 28, 2026, /AGP/ – Southern Steer Butcher has tapped social media creator Jordan Hanger, known as Ninjacue, as its first brand ambassador. The partnership starts in June and will put co-created content and Ninjacue seasonings into Southern Steer locations nationwide by the end of the month.

Why it matters: - The deal gives Southern Steer Butcher a high-profile creator partner as the butcher chain looks to reach more shoppers through social video, recipes and in-store products. - Ninjacue’s audience of more than 2 million followers gives Southern Steer Butcher a direct line to home cooks who follow grilling and meal ideas online. - The partnership also extends Southern Steer Butcher’s brand beyond meat counters into content and seasoning sales.

What happened: - Southern Steer Butcher named Jordan Hanger, known online as Ninjacue, as its first brand ambassador. - Hanger is known for cooking videos and recipes on Facebook and Instagram. - His recipes and videos have appeared on Good Morning America and The Drew Barrymore Show. - The partnership was announced in Palm Harbor, Florida, on May 28, 2026.

The details: - Southern Steer Butcher will feature Ninjacue brand dry rubs in its locations. - The rub lineup includes Honey Garlic Sriracha, All Night Low & Slow and All Day Everyday. - The partnership includes co-created content, recipes and cooking videos. - Southern Steer Butcher said its locations will begin featuring Ninjacue seasonings and rubs by the end of June. - Co-created content will start appearing on Southern Steer Butcher social channels and YouTube in June. - Southern Steer Butcher sells premium steak, chicken, pork and vacuum-tumbled marinated products. - The company’s team members are called Culinary Consultants and help customers with seasoning, preparation, cooking techniques and pairings. - Southern Steer Butcher was founded in 2013 and operates 13 stores in Florida, Texas, Georgia, Colorado, Oklahoma and Kentucky. - The company has plans to open locations in Alabama, Arizona, Pennsylvania, Oklahoma, Ohio, Tennessee, New Jersey and Nevada. - Southern Steer Butcher also sells appetizers, sides, beverages and snacks. - The company operates through franchisees and runs a Project 52 philanthropy program. - Southern Steer Butcher website: More information - Franchise opportunities: Franchise information - Ninjacue website: More information

Between the lines: - Southern Steer Butcher is leaning into creator-led marketing to make a neighborhood butcher feel more contemporary and social-media friendly. - The emphasis on hospitality, culture and “great experiences” signals a brand push that goes beyond product quality alone. - Ninjacue’s built-in audience and approachable style fit a retail strategy built around inspiration and repeat cooking occasions.

What’s next: - Southern Steer Butcher and Ninjacue will roll out content on social media and YouTube beginning in June. - Ninjacue seasonings and rubs are expected to be available at Southern Steer locations across the country by the end of June. - The partnership could give Southern Steer Butcher more content to promote meals, in-store shopping and seasonal grilling occasions.