CTSI-Global unveils rebrand tied to new supply chain services

CTSI-Global announced a new logo, slogan and website redesign in Memphis on June 8, 2026, pairing the brand update with new and expanded logistics services. The rebrand is designed to spotlight the company’s people, technology and global supply chain offering as it courts logistics leaders and new clients.

Why it matters: - CTSI-Global is using the rebrand to signal a broader push in supply chain technology and logistics services. - The update ties the company’s brand identity to new offerings aimed at helping clients find savings, improve visibility and manage partners more easily. - The move also reinforces CTSI-Global’s positioning as a long-running supply chain provider with global reach.

What happened: - CTSI-Global announced a modernized logo, a new slogan and a website redesign that is currently in development. - The new slogan is “Connect · Transform · Supply · Innovate.” - The announcement was made in Memphis, Tennessee, on June 8, 2026. - Marly Hazen Ynigues, chief transformation officer, said the company was founded 69 years ago as Continental Traffic Service, Inc. and has kept that history in its name and slogan. - Nani Ynigues, digital marketing manager, said the rebrand is meant to showcase the company’s capabilities and strengthen its market position.

The details: - The new logo centers on the letter “g” in “global,” which is styled as an abstraction of both a person and a tech connection. - CTSI-Global has adopted that symbol as its new brandmark. - Parcel Spend Management extends the company’s freight spend management resources into parcel logistics. - The Parcel Spend Management offering is designed to optimize carrier contracts and uncover savings opportunities. - The Strategic Partner program connects 3PL, WMS and TMS providers with logistics management solutions that complement their services. - The Trust Center gives clients a place to review security processes and statuses. - CTSI-Global says the brand modernization aligns with service innovations and reflects continued transformation and growth in global supply chain solutions and technology. - The company provides freight audit and payment, parcel spend management, supply chain intelligence and Honeybee TMS solutions. - CTSI-Global was founded in Memphis in 1957. - The company has global offices in the Americas, EMEA and APAC.

Between the lines: - The rebrand appears designed to connect legacy credibility with newer technology-led services. - The slogan’s four verbs frame the company as both an operational partner and a digital transformation provider. - The emphasis on people in the logo suggests CTSI-Global wants to balance automation and software with human expertise. - The timing may also help the company market its expanded offerings to logistics leaders looking for integrated supply chain tools.

What’s next: - CTSI-Global says the website redesign is still in development. - The company is inviting prospects to book a consultation with the team. - Nani Ynigues is scheduled to be at TMSA Elevate in Denver this week. - The rebrand will likely serve as the public face for future service launches and business development efforts.

The bottom line: - CTSI-Global is refreshing its brand to make a stronger case for its mix of supply chain services, technology and long history.