Diversified Trust names new Memphis leaders as succession plan advances

Diversified Trust said Tuesday it has named Brad Crawford managing principal of its Memphis office and Tucker Carr chief operating officer, part of a planned leadership transition built around continuity and internal development. Brook Lester will move to president of the firm effective Jan. 1, 2027.

Why it matters: - Diversified Trust is signaling continuity in one of its key offices while advancing a planned leadership handoff. - The move highlights the firm’s emphasis on promoting leaders from within and keeping client service and operations stable during transition.

What happened: - Diversified Trust announced new leadership appointments in its Memphis office. - Brad Crawford was named managing principal of the Memphis office. - Tucker Carr was named chief operating officer for the Memphis office. - Brook Lester will transition to president of Diversified Trust effective Jan. 1, 2027. - The announcement was made July 7, 2026.

The details: - Crawford has worked alongside Lester for many years and has played a key role in the Memphis office. - Diversified Trust describes Crawford as a trusted partner to clients and colleagues and a valued member of the Memphis community. - Carr is an integral member of the Memphis team. - Carr will focus on bringing teams together and keeping the Memphis office aligned for growth and client service. - Lester has led the Memphis office as managing principal for several years. - During that time, Lester strengthened the team, raised service standards and reinforced a culture centered on excellence and collaboration. - Diversified Trust is an employee-owned wealth management firm. - The firm provides investment management, trust and estate administration and advisory services to individuals, families and institutions. - The company says it is focused on thoughtful advice, long-term relationships and helping clients navigate complexity with confidence. - The company’s website is Diversified Trust. - Its LinkedIn page is Diversified Trust on LinkedIn.

Between the lines: - The appointments show a deliberate succession plan rather than a sudden change in leadership. - By elevating two existing Memphis leaders, Diversified Trust is keeping institutional knowledge inside the office. - The broader message is that the firm wants to reassure clients and employees that the Memphis operation will keep its current direction.

What's next: - Lester will move into the president role at the firm at the start of 2027. - Crawford and Carr will lead the Memphis office as the transition continues. - Diversified Trust is positioning the Memphis team for continued growth under the new structure.

The bottom line: - Diversified Trust is using a planned internal handoff to preserve momentum in Memphis while preparing for the next phase of leadership.