Luzianne Tea donates 75 instruments to underfunded schools after festival campaign

Luzianne Tea is sending 75 musical instruments to underfunded school music programs nationwide after its summer “Gallons for Good” tour. The campaign linked festival tea samples to instrument donations and partnered with Hungry For Music to help fill gaps in K-12 music education funding.

Why it matters: - Luzianne Tea’s donation aims to give students in underfunded music programs access to instruments they would not otherwise have. - The effort connects a consumer campaign to school music support, turning festival sampling into direct aid for K-12 programs. - Hungry For Music has said access to quality instruments can shape a student’s creative expression, discipline and sense of community.

What happened: - Luzianne Tea is donating 75 musical instruments to underfunded music education programs across the country. - The donations follow the company’s summer “Gallons for Good” festival tour. - The campaign set a goal of donating one instrument for every 1,000 samples of Southern iced tea poured at festival stops. - More than 74,000 samples were given out during the tour. - Festival stops included Thunder Over Louisville, Porchfest in Atlanta, Taste of Charlotte and Let Freedom Sing in Nashville. - St. Paul & The Broken Bones opened the campaign with a pop-up porch show in Atlanta and signed a guitar to be included in the instrument delivery.

The details: - Festivalgoers sampled Sweet, Zero Sugar, Extra Sweet and Unsweet teas at the interactive pop-up. - Luzianne partnered with Hungry For Music to carry out the donation. - Hungry For Music has delivered more than 27,000 instruments to children across 50 states and 40 countries since 1995. - Luzianne’s donation includes brass, woodwind, string and percussion instruments. - The instruments are headed to K-12 school music programs facing budget deficits. - Dan Trahant, Luzianne’s director of marketing, said the campaign let customers make a direct positive impact on youth education by sampling tea. - Jeff Campbell, founder of Hungry For Music, said underfunded programs face access gaps and that quality instruments can help students pursue music.

Between the lines: - The campaign blends brand promotion, live events and philanthropy into one effort. - The instrument donation gives the tea brand a visible community role beyond retail sales. - Pairing a national festival tour with a nonprofit music charity broadens the reach of the donation and strengthens the campaign’s public impact.

What's next: - Luzianne says more information on the campaign and the exclusive St. Paul and the Broken Bones concert is available at Luzianne.com. - The company also points customers to Luzianne Ready-to-Pour Gallons in local grocery stores. - Hungry For Music will continue distributing instruments to children and schools through its ongoing nonprofit work.

The bottom line: - Luzianne Tea turned summer samples into school music support, sending 75 instruments to students who need them most.